Дагестан. Место силы

Главное о кейсе

KPI determined by the customer was 100% achieved, figures undisclosed

Бизнес-задача и ее решение

Objective

To develop a concept and implement on the ria.ru website a content interactive special project dedicated to Russia's Republic of Dagestan - one of the strategically important regions for the company.

Concept and Solutions

The special project provides comprehensive information on Dagestan's potential in the tourism business sector. The project was based on an interactive map containing the attractions of the republic. By clicking on an image, the user gets to a card with the attraction's description, photos and reference information or a longride, which provides more detailed information on the site. The parts of the project are cross-linked. The project provides a form for downloading user content - anyone can add information about their favorite location to the card. The second part of the project is 10 longreads (published consistently, for several months). Among them there are articles-guides to the city of Derbent, a ghost-village of Kala-Korishu, articles about the traditions and modern life of Dagestanis, etc.

Прочая информация о кейсе

An interactive project on the history of the Republic of Dagestan and it's most significant attractions

Скриншоты