Диалог с банком: кредиты для малого бизнеса

Главное о кейсе

KPI determined by the customer was 100% achieved, figures undisclosed

Бизнес-задача и ее решение

Objective

To develop a concept and implement on the ria.ru website a content interactive special project consacrated to promoting the client's product - a line of loans for small businesses.

Concept and solutions

A special project implemented in the format of cards and "chat" of a potential client with a representative of the bank in the messenger app. This dialog explains complex concepts related to lending to small businesses, as well as the special features of the client's offer.

Прочая информация о кейсе

An interactive project on the peculiarities and the process of obtaining a loan in Sberbank for small businesses

Скриншоты