Газпром нефть / Как стать цифровым?

Главное о кейсе

Following the launch, KPIs were 100% fulfilled (data is confidential). Views during active promotion period: around 20,000 unique users.

Бизнес-задача и ее решение

Objective

To conceptualize and design a special interactive project on the digital transformation of business based on the example of Gazprom Neft, for publication at ria.ru.

Concepts and solutions

The digital transformation of business is a topic the media had only started to pick up. It is a complex process that is dramatically reshaping the economic landscape. The special project targets the general audience of ria.ru. It describes the essentials and principles of digitalization for the average person as a participant in the economy.

The special project is designed as a series of cards that break down the concept of digitalization. Gazprom Neft is used as an example of a company adapting to the changes.

Прочая информация о кейсе

Special content project on the digital transformation of business and its implications for Gazprom Neft

Скриншоты