Ингосстрах / Хоть потоп

Главное о кейсе

Following the launch, KPIs were 100% fulfilled (data is confidential). Views during active promotion period: around 50,000 unique users.

Бизнес-задача и ее решение

Objective

To conceptualize and design a special interactive project on home insurance, for publication at ria.ru

Concepts and solutions

The main reason homeowners delay insuring their homes is because they believe that no harm will come to them. This special project in game format, created in partnership with Ingosstrakh, demonstrates that risks exist for everybody, regardless of the type or price of the property. We collected statistics on common insurable risks such as fire, explosion, flooding, short circuit and burglary and calculated their probability. The probability is visualized using one apartment building as an example. The players’ objective is to keep their apartment safe for as long as possible. The tricky part is that the player has no way of preventing an accident. The game is over when something happens to the apartment.

Прочая информация о кейсе

Special interactive project for Ingosstrakh, an insurance company, visualizing insured events involving residential property.