Профессия: репортёр. Пять фотографий с историей

Главное о кейсе

KPI determined by the customer was 100% achieved, figures undisclosed

Бизнес-задача и ее решение

Objective

To develop a concept for a special publicity project for the 100th anniversary of Nikon; to motivate readers to click on the links to open the section with the anniversary collection of photography equipment on the company’s website.

Concept and solutions

This special project brings together the values and achievements of two brands, the client and the platform. For an entire century Nikon has empowered people to take truly important and extraordinary photos. This idea is supported by interviews with those who work with the brand every day, that is RIA Novosti correspondents. The interviewees picked one favorite shot and talked about the story behind it.

Прочая информация о кейсе

A long-read featuring stories by Rossiya Segodnya International Information Agency photographers about their iconic photos

Скриншоты