Сбербанк. Дела на расстоянии

Главное о кейсе

Following the launch, KPIs were 100% fulfilled (data is confidential). Views during active promotion period: around 100,000 unique users.

Бизнес-задача и ее решение

Objective
To conceptualize and design a special content project to promote Sberbank Business Online, a tool for business people who want to optimize routine tasks (computerize or outsource), for publication at ria.ru.
Concepts and solutions
The special project lays out the benefits of optimization through cases of business people who use online services in their work. Each case describes how the character switched to online business solutions, and the advantages and disadvantages of the service.
The characters are people who run their businesses remotely (a designer living in Bali; a senior executive who took his first vacation in years, etc.). All characters are fictional but their advice and recommendations are based on interviews with real people. The interface design is inspired by social media and messengers. Texts contain slang, emojis and other typical elements of online communication. This approach places users in the familiar environment of online communication – just like the advertised product.

Прочая информация о кейсе

Developing a special content project for Sberbank that presents three visual stories of running a business remotely