Viral New Year’s special with Stas Kostyushkin

Главное о кейсе

— 467 personalized video greeting from Stas Kostyushkin
— 80% of users shared greetings to their social networks

Бизнес-задача и ее решение

Task:
To launch a memorable New Year campaign for the Hotpoint brand in collaboration with Elementaree.

Solution:
We saved Hotpoint customers from the two most tricky questions of the New Year –  what to cook for the family dinner and how to choose a present for a friend. We sent 467 individually selected New Year menus via the Elementaree ready-made dinner delivery service. We also gave people an opportunity to send a friend a gift that he or she will surely remember – a personal video greeting from Stas Kostyushkin. Who won’t share such a thing on social media? As a result of the special project, we strengthened friendship, surprised 467 people and gave them an excellent Christmas story about personal greetings from Stas Kostyushkin to share.

Прочая информация о кейсе

Viral New Year’s special and collaboration with celebrity.