Promotion of the official Pandora’s online store in Russia

Главное о кейсе

— Increase conversion in the shopping cart on 78%;
— Increase in conversion growth in the order by 3.5 times;
— Growth of the average check by 1.5 times.

Бизнес-задача и ее решение

Task:
To develop a strategy, given the insight that the audience is not accustomed to buying jewelry online.
To bring the brand to the first place in SEO-search, moving the fake store pages down.

Solution:
In order to convince customers not to be afraid of buying jewelry online, we have developed a comprehensive digital strategy based on an in-depth analysis of the target audience and elaboration of segments on the interests and frequency of purchases.

A well-developed customer journey took into account the entire psychology of decision-making of the client at the time of purchase. We focused on the visual and textual content that accompanies the customer in the buying process, as well as remarketing and working with abandoned carts.

This strategy brought Pandora the first place in the search engines and engaged customers to buy 1.5 times more.

Прочая информация о кейсе

Promotion of the official Pandora’s online store in Russia.