Image special for Weber-Vetonit

Главное о кейсе

More than 1 million views;
Cumulative time of watching 4 videos over 5 years;
+184% of likes on the channel over the same period last year;
+20% increase in subscribers during the special project.

Бизнес-задача и ее решение

Goal: To attract the attention of the audience to a new product — polymer coating LR +.

Solution: To completely change the perception of the audience: to show the merits of the product without any ordinary dry content that includes  putting the coating on the wall.
On the wave of general interest for battles, we arranged it between the most atypical rivals: a professional builder and a beauty blogger. Each of them perceives the word “coating” in one’s own way, so we decided to find out who is better at coping with similar tasks. Fun content, humor and integration of the famous beauty blogger erased the stigma of advertising material and provided the YouTube channel of the brand with a stream of views and subscribers.

Прочая информация о кейсе

Battle on YouTube between a professional builder and a beauty blogger.