Kak tebe takoe, Elon Musk?

Главное о кейсе

The advertising campaign got 576,793,808 media impressions and forum received more than 40,000 registered participants. It is a twice more than the goal.

Бизнес-задача и ее решение

Goal: To register 20,000 visitors at the business forum Delo Za Malim (Act Small), designed to attract aspiring entrepreneurs and help to existing small and medium businesses. This is very hard to start a business in Russian province, so we needed a huge idea to inspire our target audience. 
Idea: To invite the most famous entrepreneur Elon Musk to speak at the Forum.
Decision: We had recorded humorous video invitation for Elon Musk. The video was placed on the website (https://welcomeelon.com) and could be reached by following the QR-code on the billboard near the headquarter of SpaceX in LA.
This invitation became viral in Russian media. Elon Musk saw the video and replied in Twitter. Then his office had contacted the forum’s organizers and, finally, 18th of October Elon spoke at the forum by Zoom and for free.

Прочая информация о кейсе

To register 20,000 visitors at the business forum Delo Za Malim (Act Small) in Russian provincial town Krasnodar we decided to invite the most famous entrepreneur Elon Musk to speak at the forum.
We had recorded humorous video invitation. The video was placed on the web-site https://welcomeelon.com/ and could be reached by following the QR-code on the billboard near the SpaceX office.
Musk saw the video. He contacted the forum’s organizers and spoke at the forum by Zoom and for free.
The forum received 40,000 participants.

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