Кампания «Стань героем LEGO City»

Главное о кейсе

In the report video: https://youtu.be/8FxPGweDm_Q

Бизнес-задача и ее решение

In 2017, we worked on the 
largest LEGO local project focused 
on involving and retaining users. Trying to make local communication holistic & consistent we developed the campaign Big Idea: «Become a Hero of the LEGO CITY». We implemented a cross-media campaign — ensured great product communication coverage via TV placements & other relevant media tools, attracted kids’ attention in digital with a unique gaming experience & partnership with National Geographic, complementing all these activities with a great event – the LEGO roadshow, ensuring
a hands-on contact which is significant in terms of recruitment.

Прочая информация о кейсе

Kids want to be heroes. We gave them this chance! In 2017 to promote the LEGO City product range we launched a unique interactive digital quest which involved children into the Lego City World. It was a complete story with drama, chases, great vehicles and a giant pizza! It contains 170 original illustrations, 67 web-comics pages, 6 different game locations - each fits particular Lego City sets, lots of different mini-games and one super mega secret level. Welcome to “Become a HERO” at https://cityhero.lego.com/

Скриншоты

Видео