We managed to build a media-platform (First Data) which officially gathers anonymized data about users purchases and use it as an ad targeting in the internet. We validated all our hypothesis in O'STIN recent campaigns which demonstrated outstanding results. Thus we may declare of a new media standard appearance.
Поставленная задача и ее решение
TASK: To find users who are most likely to buy on clearance sales.
SOLUTION: Target to buyers of on-sale mobile phones, shoes and accessories
Достигнутые цели и KPI по итогам запуска
14% of website traffic made by First Data resulted in 37% all purchases by volume and 61% all purchases by value, which means that First Data target users are 2,6 times more likely to buy, and their expenditures are 4,4 times higher than of the average visitor of the O'STIN's website.