Таргетинг рекламы на основе покупок пользователей

Заказчик: O'STIN
Исполнитель: Smartica
Таргетинг рекламы на основе покупок пользователей

Описание

We managed to build a media-platform (First Data) which officially gathers anonymized data about users purchases and use it as an ad targeting in the internet. We validated all our hypothesis in O'STIN recent campaigns which demonstrated outstanding results. Thus we may declare of a new media standard appearance.

Поставленная задача и ее решение

TASK: To find users who are most likely to buy on clearance sales.
SOLUTION: Target to buyers of on-sale mobile phones, shoes and accessories

Достигнутые цели и KPI по итогам запуска

14% of website traffic made by First Data resulted in 37% all purchases by volume and 61% all purchases by value, which means that First Data target users are 2,6 times more likely to buy, and their expenditures are 4,4 times higher than of the average visitor of the O'STIN's website.
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Серебро
Работа с Big Data
Tagline Awards 2017

Дата запуска

3 октября 2017 года

Авторы

Alexander Starostin, Smartica managing director and strategist, Anna Ivchenkova, Smartica account manager, Alexey Kremlev, HAVAS digital grouphead, Eugene Sidelnikov, O'STIN internet marketing manager

Соавторы

HAVAS digital, Alexey Kremlev