Growth of specific knowledge of the brand in a business sector
Бизнес-задача и ее решение
To increase brand awareness among the target audience-middle business leaders. Managers are busy with solving current business problems. It was necessary to convey to them the importance of information security
Прочая информация о кейсе
Even if you work yourself to death, it’s not worth it without information security system.
Kaspersky. A regret-proof system.
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Бронза
• Лучшая вирусная кампания
Tagline Awards 2018
Дата запуска
3 марта 2018 года
Авторы
Creative director: Andrey Gubaydullin
Copywriters: Anton Mamykin, Alexander Sinyuk
Post-production: Ilya Linetsky
Music: George The Best
Daddy's Film Production