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Antivirus video “Protection from regrets”

Заказчик: Kaspersky
Исполнитель: «Восход»
Antivirus video “Protection from regrets”


Even if you work yourself to death, it’s not worth it without information security system.
Kaspersky. A regret-proof system.

Поставленная задача и ее решение

To increase brand awareness among the target audience-middle business leaders. Managers are busy with solving current business problems. It was necessary to convey to them the importance of information security


Достигнутые цели и KPI по итогам запуска

Growth of specific knowledge of the brand in a business sector
• Лучшая вирусная кампания
Tagline Awards 2018

Дата запуска

3 марта 2018 года


Creative director: Andrey Gubaydullin
Copywriters: Anton Mamykin, Alexander Sinyuk
Post-production: Ilya Linetsky
Music: George The Best
Daddy's Film Production


Кампании / креатив → Вирусы / вирусное видео