Interactive animation EVERYBODY LOVES CRABS

Главное о кейсе

And sales of crab sticks Vici added to the previous year

Бизнес-задача и ее решение

The brand struggled to reach younger audience (age 18-30). And we offered a solution: a collaboration with a popular video blogger.

Прочая информация о кейсе

In a world full of conflicts, there is one thing that unites us all. EVERYBODY LOVES CRABS!
The brand struggled to reach a young audience. We wrote the song "Love" and created a crazy animated film about famous antipodes in collaboration with a popular video blogger. It's not just commercials, it's a fun animated story about the famous antipodes. Love for crabs is the solution to more than inflated conflicts. During the week, the video received more than 8 million views - this is a big viral hit.

Текущая доступность работы

https://www.youtube.com/watch?v=JmQGy0TFvew

Видео