LikeShow

Главное о кейсе

In 2 weeks 280 000 Peterburgians became spectators of our LikeShows.
16 800 of them received promo codes
The Ticketland app was downloaded 5700 times and it all happened with a small budget.

Бизнес-задача и ее решение

Ticketland, the leading ticket provider of Moscow, was launching the service in St. Petersburg.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show.

Прочая информация о кейсе

Can you imagine a theater show made of Instagram Likes?
We created an Instagram bot. The algorithm found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes from this bot’s accounts, making up the well-known scenes from famous plays.
In the Instagram accounts of any of those monologue lines, one could test their knowledge of the play and win a promo code.
What can be better than a good theatre show? A good theatre show with a good discount!

Theatre begins at Ticketland.

Видео