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Social Media campain Love Stories

Заказчик: Bushe Bakery Cafe
Исполнитель: «Восход»
Social Media campain Love Stories

Описание

Two Brands: Bushe Bakery Cafe, the perfect place for a date, has opened a new location, and the Sansara Band, with a new love song - both wanted to reach the same audience: those who like to share their most important experiences on social media.The campaign was born from a real love story.
Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves.
In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, TV and radio stars, dancers, photographers, models, and many of her friends.

Over 3 million people watched the stories.
With no budget, and just the power of love to go on, we had the whole country talking about the "Last Romantic."
Everyone was waiting for the girl's reaction. And, in a few days, they met in the new Bushe Bakery Cafe...in Sansara's music video.

Текущая доступность работы

https://www.facebook.com/BusheBakery/videos/1530713373671805/

Поставленная задача и ее решение

The purpose of the campaign - high coverage, popularity among the target audience due to the cooperation of brands. For a cafe, fame is the fullness of the hall. For a music group, these are video views.

Видео

Достигнутые цели и KPI по итогам запуска

The video was featured on YouTube Trends, was broadcast on TV, and received over 4 million views on social media.

The bakery was booked solid for a whole month, as everyone wanted to see the famous baker, who is still working at that location.
Серебро
• Лучшее Social Media в сфере услуг
Tagline Awards 2018

Дата запуска

3 декабря 2017 года

Авторы

Creative Director: Andrey Gubaydullin
Copywriters: Daria Ovechkina, Anton Rozhin, Georgij Kornilov, Artem Epanchincev, Aleksandr Gagarin
Production: Stereotactics
Postproduction:Ilya Linetsky
Sound: Mihail Kokorin
Bushe Bakery Cafe (Director): Roman Pevzner

Номинации

Social Media → Услуги: рестораны, кафе, еда, туризм, отели, медицина и пр.