Покорение гигантов

Главное о кейсе

12,5 MIOs of views and became the most viewed Russian commercial on Youtube in Feb. 2017
Project was recognized by ESPN X-games gallery

Бизнес-задача и ее решение

The task — to create hero-video for digital and TV promotion, for creating an interest to a wide target audience not only to fans of extreme and freestyle.
Russians like when you act like a Russian.
To jump from one moving object to another. Nobody still done it in FMX universe. And the moving object is…BELAZ! The brutal Russian carrier truck and the biggest truck in the world (there are only 4 items produced ever).
So we involve Russian FMX-champion and he made outstanding trick jump from one BELAZ to another using unique construction we created.

Прочая информация о кейсе

Energy drink Adrenaline Rush (the leader of the category) occupies the territory of the extreme sports with a focus on freestyle motocross (FMX).
We created a hero-video for digital and TV promotion - Conquest of Giants.

Скриншоты

Видео