Рейтинги и обзоры

Покорение гигантов

Заказчик: Adrenaline Rush
Исполнитель: Isobar Moscow (ex: AdWatch Isobar)
Покорение гигантов


Energy drink Adrenaline Rush (the leader of the category) occupies the territory of the extreme sports with a focus on freestyle motocross (FMX).
We created a hero-video for digital and TV promotion - Conquest of Giants.

Поставленная задача и ее решение

The task — to create hero-video for digital and TV promotion, for creating an interest to a wide target audience not only to fans of extreme and freestyle.
Russians like when you act like a Russian.
To jump from one moving object to another. Nobody still done it in FMX universe. And the moving object is…BELAZ! The brutal Russian carrier truck and the biggest truck in the world (there are only 4 items produced ever).
So we involve Russian FMX-champion and he made outstanding trick jump from one BELAZ to another using unique construction we created.



Достигнутые цели и KPI по итогам запуска

12,5 MIOs of views and became the most viewed Russian commercial on Youtube in Feb. 2017
Project was recognized by ESPN X-games gallery
Лучшая нативная реклама
Tagline Awards 2017

Дата запуска

1 февраля 2017 года


Андрей Лебедев, Дмитрий Гавриков, Валерий Жишков, Мария Ивашутина, Андрей Коваль, Александра Кузнецова, Лина Лобач, Татьяна Маликова, Наталия Огурцова, Яна Раскладка, Анна Сенютина, Андрей Тронь, Мария Шаталина


Dentsu Aegis Network Russia (social stack)