or their latest “Make Photos Come True” campaign S7 Airlines invites people to raise their eyes from the gadgets and go explore the real world for a change, It is a call-to-arms to break free from the loop of boomerangs. To see the world beyond filters. Likes. Hearts. Shares. Because every photo is a destination to be experienced.
Make photos come true. A simple yet so truthful a message, not only for Russians, but an entire generation across the world. Shapeshifting into film, print, radio and digital, the message becomes a mantra for the whole campaign.
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