Дети в интернете

Заказчик: МТС

Исполнитель: Deasign

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Бизнес-задача и ее решение

“Kids in Internet” – is a federal project of MTS, created for kids. It contains a lesson about safe internet behaviour and exhibition, that travels around Russia. But lessons are so boring! How to make even the last tomboy interested? In 2017 we made a great upgrade of the project, turned the lesson into a comic-story, and engaging quest game.

Прочая информация о кейсе

Upgrade of the project “Kids in Internet”

Видео

Бронза

Лучший социальный проект

Tagline Awards 2017

Дата запуска

2 марта 2017 года

Авторы

Commercial Director (Deasign): Alla Khotkina
Project Manager (Deasign): Anastasia Smekalova
Copywriter (Deasign): Tata Balaeva
Designer, illustrator, animator (Deasign): Dmitry Vinogradov
Interactive designer (Deasign): Arseny Kogan
Project Managers (MTS): Tatiana Gerasimenko, Kuznetsov Sergey, Seregina Elena

Номинации

— Кампании / креатив → Социальные проекты

Ссылки

vimeo.com