Рекламная кампания “Show your steel temper”

Главное о кейсе

- 15,6m views of the branded video
- 1m views of the blogger’s video
- 36 000 website visitors
- >100 submissions for the contest
- Growth in brand recognition according to the Brand Lift research

Бизнес-задача и ее решение

We were aimed to support the launch of Casio's G-SHOCK steel and waterproof watches in December 2017 - February 2018. So we:
- Continued Casio watch marketing politics to choose an ambassador for each watch. An ex-football player, TV star and blogger Evgeny Savin shared his story of ups and downs.
- Developed special project to feature the product and the contest named Steel Temper (juggling in harsh weather).
- Launch production and promotion of advertising videos about the project, POS branding.
- Setting the record in the most mass juggling to engage the media.

Прочая информация о кейсе

We supported the launch of Casio's G-SHOCK steel and waterproof watches.
We decided to make a campaign for true men, which enabled the project target audience to demonstrate their steel temper. Also we incorporate Russian national feature - climate resistance.

Видео