Scan Poster

Главное о кейсе

- 500 000 bot activations
- over 1 400 000 messages sent by bots
- 3,5 minutes - average time spent

Бизнес-задача и ее решение

This year McDonald’s celebrates 27 years in Russia. When the first McDonald’s opened in Moscow it caused one of the longest lines in city history. Youngers have no idea what this event meant for their parents. To help them feel that experience we asked 27 people who were in that line and created Scan Poster – an interactive poster that let you reveal real stories using FB Messenger chat bots.

Прочая информация о кейсе

This year McDonald’s celebrates 27 years in Russia – a big date which matters to those who know how it started. When the first McDonald’s opened in Moscow it caused one of the longest lines in city history. People who were in that line still remember this moment as one of the first signs of promising changes in Soviet Russia. However, the young generation has no idea what this event meant for their parents.
We decided to make young people travel back and experience the McDonald’s first day. Using the iconic photo of the line we created Scan Poster – an interactive poster that let you reveal real stories using Facebook Messenger chat bots. We found 27 people who were in that line and asked them some questions. So you could hear what people were talking about, see the pictures they took, see the money people used and reveal many stories behind the picture.

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