Разработка стратегии для социальных медиа BMW

Главное о кейсе

№1 by engagement rate and active core on FB.
№1 in Instagram impressions.
№1 by subscribers on YouTube.

Бизнес-задача и ее решение

GOAL FOR BMW SOCIAL MEDIA 2017:
To become the most desirable premium automotive brand.

IDEA:
We are the creators of emotions, we are the joy of driving.
The magic in everyday life.

SOLUTION:
Dynamic content strategy approach – not rigid, but flexible planning that allows to communicate all brand attributes in balance.

By combining these attributes with SM formats and situative trends, you get perfect branded content that meets the insights and expectations of your audience.

Прочая информация о кейсе

Brand pages on social creation & support.

Скриншоты