Кампания для пылесоса Philips SmartPro в Facebook

Заказчик: Philips
Исполнитель: Pichesky
Кампания для пылесоса Philips SmartPro в Facebook

Описание

Online store sales generation with Facebook Ads.

Текущая доступность работы

Публикации доступны по ссылкам, кампания завершена.

Поставленная задача и ее решение

Goal: Generate traffic to Philips SmartPro robot vacuum cleaner landing page.

In Russia housecleaning is completely a distaff. Philips campaigns for floor care devices are targeted mostly on women. This time we decided to set up targeting only for male audience 23+ living in a big cities keen on gadgets and innovations.

We used a brief communication of discount options and key features of the product not using any emotional or shocking visuals & texts. Mainly 2 formats were used: FB Carousel and static ad.

Thanks to polished targeting, simple and concise communication we managed to move beyond main KPI (clicks) and deliver online purchases. The total cost of online orders from FB exceeded the spent budget for the media by 1.5 times

Скриншоты

Достигнутые цели и KPI по итогам запуска

6 823 Сlicks;
33 registered purchases on shop.philips.ru from Facebook.
Average СTR 1,53%
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Бронза
Таргетированная кампания в соцсетях
Tagline Awards 2017

Дата запуска

15 июля 2017 года

Авторы

Ilya Bekbulatov — Account Manager,
Marat Amirov — Media Manager,
Svetlana Suvorova — Account Group Head