Performance promotion for Clarins

Главное о кейсе

— Direct sales growth of 43%
— Associated sales growth of 89%
— 76% reduction in the cost of conversion

Бизнес-задача и ее решение

We began by developing a new approach to audience segmentation and content promotion. Having defined conversion segments, we focused on generating traffic through social networks and its further work using dynamic remarketing scenarios.

Under each involved website (Facebook, Instagram, Vk) a pool of content formats was built, to which additional amplification tools were connected: CRM, a chat bot and bloggers. We accompanied each publication with a description of the means and technology of its application, as well as a link to e-com, providing the online store of the brand with traffic and sales. Further successful work with the traffic was provided by the developed scenarios of dynamic remarketing,

In creating content, we focused on current visual trends (designer visual, image photography, dynamic content formats).

Our publications are distributed by foreign Clarins colleagues on their social media channels. And our team is so immersed in the specifics of the brand that it gives beauty advice to subscribers in communities at the expert level: independently and without engaging the brand team.

Прочая информация о кейсе

Multichannel digital strategy for Clarins