PERSIAN LEOPARD STORIES FOR WWF

Главное о кейсе

— the video was broadcasted almost 1500 times on TV;
— population coverage more than 6 million people.

Бизнес-задача и ее решение

Our goal was to overcome the conflict between a man and a wise beast, to make the audience eliminate their fear and aggression with the help of digital art. It was necessary to tell about the leopard in a way which would make the population proud of having this animal in their region.
In order to solve the problem the videos should be universal for any viewer and for any stage.
The illustration is based on the dark shapes with bright backgrounds, which creates the atmosphere of going deep into the problem and serious approach to solving it.

Content:
1 video — Leopard’s first person narration about its coming back to the Caucasus.
2 video — addressing the locals, telling about the importance of capturing the traces of leopard, informing WWF about it.
3 video — addressing the hunters in order to prevent them from attacking the leopards and keeping them safe.
4 video — addressing the locals who have the cattle, to tell about the safety regulations.
5 video — addressing the locals, informing them how to act in case of meeting the leopard
6 video — information about the WWF program.

https://www.youtube.com/watch?v=cvFh1l3l_rc&feature=youtu.be
https://www.youtube.com/watch?v=H3vA3wHsFds
https://www.youtube.com/watch?v=q0NFaP86y2Y
https://www.youtube.com/watch?v=cCccehZhdA0
https://www.youtube.com/watch?v=Z_G2ULPiaS0
https://www.youtube.com/watch?v=m3Uh4j7qT94

Прочая информация о кейсе

Social project in support of the program of Asian Leopard reproduction in the Caucasus. The project contains 6 animated videos about Asian Leopard, communication with it and respect to the animal.

Видео