Разработка сайта для райдшерингового сервиса Fasten

Главное о кейсе

We also have done not least great work on the driver and passenger apps. We thought of everything so that the driver would quickly get to the passenger, and the passenger—to the destination.

Бизнес-задача и ее решение

Task
We needed to create digital platform for Fasten and tell drivers, passengers, press and partners more about the company values ​​and the benefits of the service.

Idea
Users want to find the information about the service quickly. Therefore, the concept is based on the minimalism and simplicity in everything—design, site structure, titles and texts.

Solution
The main value of Fasten—is people, so we made people the main characters of the website. We organized the photo-shootings of drivers in the US and put photos and videos with real stories on the website. We made the emphasis not only on the capabilities of the mobile app, but also on the needs of people. We plainly presented the information about the pricing, conditions and benefits of working with Fasten. We created training videos and a test on the driver’s page.

80% of the audience use smartphones to access the site, so we created an adaptive mobile version. The site functions equally flawlessly—on different platforms, in different browsers and at different screen resolutions.

Прочая информация о кейсе

The ridesharing service Fasten was founded in the USA and it returned to Russia to win the trust of clients at homeland. The service is unique in every way: business model, UI, and attitude to both—drivers and passengers. The Fasten site is much like as the services of the company—useful, fast and people-first.

https://vimeo.com/298168885

Текущая доступность работы

https://fasten.com/ru

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