Google. Year in search 2018

Главное о кейсе

As always, the "Year in the search" has become trendy and has gained wide coverage and free distribution in digital media. This time the YiS video gets more than 6 mln. views in 2 weeks and appeared in more than 200 posts of bloggers and digital media.

Бизнес-задача и ее решение

The setting was created around the Soccer World Cup (FIFA 2018 in Russia) and the main song was performed by a chorus of football fans - FIFA was the biggest national event of the year.

But of course, our video consists of a huge number of moments - funny and sad, unusual and amazing. All the major events of the year found a place in one video.

And it was amazing to watch how users wrote: "Thank you Google for giving us one more reason to be proud of our country!"

Look at the video: https://vimeo.com/364840079/07e03c6654

Прочая информация о кейсе

Each year, together with Google, we summarize year results based on the TOP of the most popular search queries. We are always looking for a new form for this content and from year to year we create touching stories of memories of the whole country.

Текущая доступность работы

скрыто с официального канала из-за окончания прав

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