● Every 2,5 project visitor played the game;
● Every 4th player played the game to the end;
● Light side vs dark side = 50%/50%;
Прочая информация о кейсе
Nostalgia or first impression? Nevermind, it’s always an explosion of emotions when we talk about two of the most powerful entertaining forces – LEGO® & Star Wars.
It’s hard to believe that there is someone, who isn’t acquainted with any of them… Nevertheless, we faced a challenge to tell the Star Wars saga story emphasizing the LEGO® Star Wars product range.
Judging by the results we managed to do it in an engaging and interesting way for those, who are already aware of these two franchises, and even those, who are not.
More than 60 original illustrations and more than 35 3D models were created for the project.
• Лучшая иллюстрация
• Лучшее интерактивное решение / анимация
• Совершенное исполнение (Craft)
Tagline Awards 2018
Дата запуска
13 ноября 2017 года
Авторы
LEGO® Russia & SLAVA team:
Александра Асташева, Мария Пригодина, Моисеев Михаил, Алексей Щепоткин, Рощупкин Антон, Константин Костов, Алексей Сергеев, Виктор Петровичев, Николай Старостин, Константин Симонов.