Renault online Showroom

Заказчик: Renault Russia
Исполнитель: SLAVA
Renault online Showroom


Renault Kaptur was aimed at Millenials. Millenials don’t trust traditional advertising and buy everything online. So instead of an ad, we created a new sales channel. In 2016 we launched the Online Showroom. The first-ever platform to sell new cars online. The online showroom was not only a new sales channel but a great way to show that Renault is a cutting-edge, innovative brand. A new sales tool became the core of communication for the launch of a new model. One year after launch Renault offers 5000+ unique car complectations and has brought 8000+ sales that - 10% of all Renault sales for the same period.
Want to buy new Renault KAPTUR? Easily on

Поставленная задача и ее решение

Became a pioneer of online car selling through unexpected technology boost.



Достигнутые цели и KPI по итогам запуска

8000+ sales, 10% of all Renault sales, the first ever platform to sell new cars online.
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Tagline Awards 2017

Дата запуска

16 января 2017 года


Людмила Рыбакова, Виктор Андреков, Михаил Моисеев, Антон Рощупкин, Константин Костов, Алексей Щепоткин, Владимир Пятницкий, Ксения Сергеева, Сергей Мирзоев